The European Union (EU) is increasingly strengthening its role in global trade policy with a more inclusive and sustainable orientation. In an era of ever-growing globalization, the EU is focusing its efforts on free trade agreements (FTAs) that not only benefit the economy but also pay attention to environmental aspects and human rights. One of the EU’s strategic steps is to expand the FTA network with countries around the world. The agreements that have been signed with Japan, Canada and ASEAN countries are concrete examples of this effort. Through the agreement, the EU facilitates better market access for European products while supporting the reduction of tariffs and trade barriers from partner countries. The principle of sustainability is a main focus in EU trade policy. By integrating various environmental and social standards in trade agreements, the EU seeks to ensure that trade practices are not only economically profitable but also responsible. For example, in negotiations with countries that have poor human rights records, the EU often links trade agreements to improvements in human rights conditions. Additionally, the EU is active in promoting digital trade. With the increasing number of transactions carried out online, the EU is taking advantage of this potential by issuing regulations that support e-commerce, including data protection and consumer privacy regulations. This initiative aims to build public trust in online transactions and support SMEs to penetrate the global market. The EU is also serious about addressing issues related to protectionism and unfair trade practices. Through institutions such as the World Trade Organization (WTO), the EU works with member countries to advocate fairer and trade freedom-oriented policies. Stricter enforcement of laws against dumping and harmful subsidies is part of a strategy to protect domestic industry while encouraging fair trade. From an innovation point of view, the EU is investing in green technologies and energy transition in the context of trade. These efforts include establishing policies that support the use of renewable energy and environmentally friendly technologies in the supply chain. In this way, the EU not only increases the competitiveness of its products, but also contributes to global efforts to overcome climate change. In a geopolitical context, EU trade policy is also influenced by the dynamics of international relations. Trade tensions with countries such as the US and China are pushing the EU to be more independent in its economic policies. This creates an opportunity for the EU to strengthen cooperation with other countries that share a similar vision around sustainable and inclusive trade. Overall, the European Union’s global trade policy is increasingly moving towards greater integration between economic growth, environmental sustainability and social responsibility. This strategy not only aims to increase competitiveness in the global market but also builds a strong foundation for a sustainable and fair future for all trading partner countries.