A casino’s marketing strategy must keep customers happy, not just win them over. People who gamble want more than just slots and tables. They want a place to grab food and drinks after a long day of gambling. Sometimes, they want to bring friends or family to a live show. Casino marketers understand that non-gaming attractions are crucial for retaining players. Listed below are some of the strategies used by casinos to keep their customers happy and on the property.

A casino’s advantage is due to its built-in statistical advantage. The edge is often as low as two percent. Millions of bets are placed in casinos to generate money. This advantage is known as the “rake” or “vig” and varies from casino to casino. However, the more money that a casino spends, the more money they’ll make. The best casinos spend money on security because this deterrence factor is the main reason why the casino makes so much profit.

Another way to prevent casinos from cheating players is to know when they’re empty. Most casinos are quiet between 10 AM and 5 PM on weekdays. Avoid these times if you want to play in peace. Otherwise, chances are that you’ll get robbed. However, it’s also important to note that casinos rarely have empty slot machines. However, if you’re lucky, you might even be able to catch a break during your weekend visit.